Brooklyn
Description
Print advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.
Limited Edition. Absolut Brooklyn. A Spike Lee Collaboration
See Spike's Film at Facebook.com/AbsolutBrooklyn
Associate Creative Director / Copywriter: Meghan Figueroa
Senior Art Director: Jin Park
Photographer: Ty Cole
Art Buyer: Julia Menassa
done before for ''Smirnoff Vodka''
TAMER SAMY
www.leapstudios.net
I've been seeing these all over NYC. Lame and borrowed interest. Absolut should have stuck with their iconic ad campaign and not tried to pander to Brooklynites with this half-assed "collaboration."
Didn't the abandon the bottle-concept a few years ago for a concept of "in an absolut world"?
Anyway, I like it only because I like the old bottle-concept, but this is really one of the worst bottle-concept ads.
That's me!
http://resiseymilim.wordpress.com
HATERZ
Like Axe´s campaigns I think Absolut needs a new way to make advertising.
Absolut doesn't need to reinvent the wheel, they already have one of the most recognizable campaigns in the world.
For “A behind-the-scenes look at Spike Lee’s Absolut Brooklyn collaboration between Spike and the design team filmed at The Brand Union’s offices in NY, it please click here: http://www.youtube.com/watch?v=Ii-YQ-Q2Trw
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