ABSOLUT VODKA debuts ‘Drinks,’ the latest work of a new generation of creative collaborators. Via a collaboration with some of the most exciting personalities on the planet, “Drinks” brings the cocktail world to life with renowned fashion photographer Ellen Von Unwerth and critically-acclaimed actresses Kate Beckinsale and Zooey Deschanel to celebrate uniquely ABSOLUT drinks.
With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs. The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.
“As the next iteration in the campaign, ‘Drinks’ is a witty interpretation of classic cocktails that pay homage to ABSOLUT VODKA’s legacy as a truly iconic spirits brand and the key ingredient in making these drinks an exceptional experience for consumers and bartenders,” says Tim Murphy, ABSOLUT Vice President of Marketing. “No other vodka has as much longevity within both the cocktail and creative worlds, and “Drinks” is the culmination of our 30 years of bringing collaborations to life, while showcasing the drinks that made the brand a back bar staple.”
Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen von Unwerth captures Kate Beckinsale and Zooey Deschanel’s characters as they are immersed in different cocktail worlds. The drinks profiled include the iconic cocktails that made the brand famous, like ABSOLUT Bloody, ABSOLUT Cosmo, ABSOLUT Twist and ABSOLUT Crush, as well as a new recipe to be revealed in the coming months.
Print advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.
Chief Creative Officer: Mark Figliulo
Creative Director: Rob Baird
Associate Creative Directors / Art Directors: Kris Wixom, Hoj Jomehri, Thiago Zanato
Associate Creative Director / Copywriter: Alisa Sengel Wixom
Executive Producer: Matt Bijarchi
Director Art Production: Teresa Rad
Talent: Kate Beckinsale, Zooey Deschanel
Photographer: Ellen Von Unwerth
Production Designer: Kristen Vallow
Wardrobe Stylists: Nicola Formichetti, Kate Young
Hair Stylist: Jimmy Paul
Make Up Artists: James Kaliardos, Vasilios Tanis
Production: Moo Studios
Beauty Retouching: Box Studios
Retouching / Post-production: E-graphics