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A Matter of Craft

Agency Network: 
Published/Aired: 
April 2019
A Matter of Craft
A Matter of Craft

Description

Poster for BOLD, the conference series by MullenLowe Bucharest focusing on advertising industry trends & insights. The visual depicts the octopus from the company’s logo. The posters itself was a showcase of craft for the conference. First it was drawn, then manually embroidered, finally to be photographed and retouched.

Advertising Agency: MullenLowe Romania, Bucharest, Romania
Illustration & Photography: Silviu Antohe
Group Creative Director / Art: Silviu Antohe
Group Creative Director / Copywriter: Mihai Costache
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