Agency Network: 
June 2011
3M:  Nails
3M Print Ad -  Nails


Print advertisement created by DDB, Singapore for 3M, within the category: Office Equipment.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Khairul Mondzi
Account Manager: Rowena Bhagchandani
Illustrator: Khoo Meng Hau
Photographer: Lee Chee Kean
Other Advertising Agencys: Rainer / Miracle Factory
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morse's picture

Very nice. Love it!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture

good one

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Nike Diesel's picture

I changed my rating and comment after clicking the link below.

Thanks esteb :)

Nike Diesel
Activity Score 13708
Art Director
ace85le's picture

definitely eye-catching. but the art is a bit easy.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

arespendil's picture

simple yet striking enough

Activity Score 12
Ads Agency Jakarta
esteb's picture
Activity Score 671
Nike Diesel's picture

After reading your comment I changed my ratings.

Nike Diesel
Activity Score 13708
Art Director
Diegonz's picture

Yes, it is the same idea

Activity Score 44
everartz's picture

right, its the same idea, but i think everyone ought to know that advertising started to repeat it self

Activity Score 7613
Art Director |

| everartz |

abdeLooK's picture

you are right, already done, but this visual is much more impressive ! Art direction is perfect! well done guys

Activity Score 250
Graphic Designer at Lyon, France
terryble88's picture

stunning piece...

Activity Score 27
Graphic Designer
Bob.C's picture

Certainly has stopping power and impact (is it me is looking at it mildly uncomfortable)

With all due respect to those who commented that it's not original think people have doing ads of things coming out of spray cans since at least the 70's if not the 60's. Making Kwik equally unoriginal (yes I will have a look when I have time). The nails effect is as far as i can see original.
Although I'm somewhat inclined to agree with London corporate events, and wonder if people will get it especially with the words adhesive spray being quite so small.

Activity Score 1155
Copywriter at Convince Ltd |

= =

alexandra1985's picture

Sorry, I'm not familiar with the brand so I have no idea what is this spray bottle for? Can someone explain, please!!!

Activity Score 16
Art Director at home
Milan Solanki's picture

good 3d image

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
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