Making School Zones Safer Around the World

Agency: McCann Worldgroup


3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies.
Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.

This professional campaign titled 'Making School Zones Safer Around the World' was published in United States in March, 2022. It was created for the brand: 3M, by ad agency: McCann Worldgroup. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.


Advertising Agency: McCann New York, United States of America
EVP Global Executive Creative Director: Caprice Yu
EVP Director Of Brand Content: Dave Moore
SVP Group Creative Director: Chad Baker
SVP Group Creative Director: Ryan Paulson
Associate Creative Director: Eric Aragon
Associate Creative Director: Jack Deligter
Chief Strategy Officer: Erica Yahr
SVP Group Strategy Director: Laura Frank
VP Strategy Director: Emily Brown
Strategist: Emily Castellano
SVP Executive Music Producer: Eric Johnson
Music Producer: Colleen Dahlstrom
SVP Executive Integrated Producer: Kathy Love
SVP Executive Account Director: Amber Greenwalt
VP Account Director: Alba Berdala
Account Supervisor: Emily Charlton
Assistant Account Executive: Katherine Zhang
SVP, Chief Brand And Design Officer, 3M: Brian Rice
Global Brand Director, 3M: Yemisi Emiola
Sr. Global Brand Strategy Manager, 3M: Kristine Frost
Global Brand Marketing Manager, 3M: Cindy Ridge
Sr. Global Brand Program Manager, 3M: Caitie Beisswenger
Sr. Global Brand Specialist, 3M: Betsy Kennedy
Global Brand Project Manager, 3M: Stephanie Dodd
Head Of Content, Craft: Adam D. Hirsch
Senior Producer, Craft: Zoe Katz Greene
Directors Of Photography, Craft: Reuben Steinberg, Karina Silva
Editors, Craft: Ilya Katsap, Max Sitnikov
Senior Producer, Craft: Liz Snyder
Junior Producer/Assistant Editor, Craft: Hayley Danke
Assistant Editors, Craft: Sara May, Paul DeCarlo
Audio Engineers, Craft: Gerard McConville, Nick MacDonald
Colorist, Craft: Devin Altobello
Graphics, Craft: Ian Lamont-Havers, Rebekah Piaquadio, Matt Flamm


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