London

Campaign
Agency Network: 
Published/Aired: 
April 2011
3M:  London

Description

Print advertisement created by Grey, Brazil for 3M, within the category: Electronics, Technology.

Caption

London Non Stop. Noise Cancelling Headphones

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca
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Highest Rated

drkstr17's picture

great concept!

drkstr17
Activity Score 67
Copywriter at Miami Ad School
drkstr17's picture

great concept!

drkstr17
Activity Score 67
Copywriter at Miami Ad School
bhuvneshwar.chd's picture

superb shot.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture

Very cool. But I still think Phillips has the best campaign by far for their noise cancellation headphones.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
kalpesh78's picture

wonderful. i like.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Winged's picture

nice concept

Winged
Activity Score 23
Copywriter at Orion Communications |

namrata

purshotham's picture

Good art-direction..still Phillips (Noise Cancelling Headphones) campaign is best..

purshotham
Activity Score 457
Reality Check's picture

Doesn't quite work but is worth looking at anyway.

Reality Check
Activity Score 2547
desailly's picture

I might be overthinking this, but many noise-cancelling devices use a sort of invert of the local ambient noise to cancel it out... a sort of reflection of the noise in your immediate environment.

So on that basis, this works perfectly.

desailly
Activity Score 470
Copywriter
Reality Check's picture

Dear desailly,

Thanks for your message.

I admire your frankness, and would like you to know that I fully respect your opinion. On this matter, however, I’m afraid we’ll have to agree to disagree. Thank you for reading – and for writing.

Reality Check
Activity Score 2547
michael saucez's picture

If it´s cancelling, why does the city still makes noise waves?

michael saucez
Activity Score 23
Editor at Thumbby
shahidali's picture

Brilliant

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

miko1aj's picture

Cannes sure winner.

miko1aj
Activity Score 3086
CuriousPencil's picture

This isn't cancelling noise. It's turning the volume down.

CuriousPencil
Activity Score 4225
Copywriter
miko1aj's picture

which is the same when You consider that You turn down volume of the city.

miko1aj
Activity Score 3086
CuriousPencil's picture

Would be valid if there was music included in the visual. Otherwise we're advertising slow earplugs.

CuriousPencil
Activity Score 4225
Copywriter
MidasTouch's picture

Like it!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture

Nice...

kleenex
Activity Score 57691
Web Designer/Developer
luispiter's picture

Me encanto

luispiter
Activity Score 2756
comunication
ofalltheginjoints's picture

simple, clever, ...and 3M makes noise canceling headphones?! ...I have to check them out. Great Ad!

ofalltheginjoints
Activity Score 23
Other at USAF
Ensamblador's picture

Bravo!

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
macluvin's picture

Sucks if you don't know what a wave form looks like. However, it's cool if you do. I like the PostIt note yellow background—really ties me back to 3M. ;)

macluvin
Activity Score 397
Art Director
bluegle's picture

good sound guys!

bluegle
Activity Score 86
Art Director
ace85le's picture

I think it's done but I might be wrong.

ace85le
Activity Score 3935
Marketing Manager |

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