Baby

Campaign
Agency Network: 
Published/Aired: 
May 2016
3M:  Baby
3M Print Ad -  Baby

Also From This Campaign 2

Description

Print advertisement created by Lowe, Peru for 3M, within the category: Personal Accessories.

Advertising Agency: El Garaje LOWE, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramírez-Gastón
Art Directors: Edu Granda
Copywriter: Edu Granda
Illustrators: Edu Granda
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pulchinela's picture

i have a child and it isn't funny. but the other one is

pulchinela
Activity Score 1175
esia's picture

So true. But advertising people normally got no childreen and so they dont know how childreen-thing works because they stay all the time in the agency. So how could they know that ignoring a screaming child isnt acceptable for "good" parents and most of the other people outside. And the best is its the same with advertising that animates to do it this way.

Bad ad.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Reality Check's picture

Cynical, are we, esia?

Reality Check
Activity Score 2545
esia's picture

You got me ;-)
But it doesn´t matter what way the truth was spoken.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

jamesrothenburg's picture

I know plenty of people in advertising that have children. You don't really know what you're talking about.

jamesrothenburg
Activity Score 554
Art Director
esia's picture

You´ve missed my point ;-)

Becomes this ad better or worse, if one of the creators got childreen?

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

stevel's picture

thank god for you. otherwise i wouldnt have taken this ad nearly as serious as i should have. whew! close one.

stevel
Activity Score 423
paumarques's picture

ajjajaaaj!! …i bona ilustració!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

flanders's picture

Can someone explain that for me please? I don't really get it.

flanders
Activity Score 34
Art Director
mikeelrapido's picture

I also don't get it..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture

Three illustrators for this? c'mon!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
artmanintoronto's picture

Clever, subtle, good. Also, it's an ad, not an advocacy position regarding ignoring crying babies. Lighten up people.

artmanintoronto
Activity Score 9
Mantufayo's picture

Buaaaaaaaa (He visto otra U en Perú, están usando el alfabeto de señas correcto?) No es que influya mucho es el aviso, es solo la manía de que las cosas sean perfectas.

Mantufayo
Activity Score 580
Creative Director
Nicolae Chiris's picture

I would rather take this image for a contraceptive campaign.

Nicolae Chiris
Activity Score 18
Photographer at Romania
sold's picture

trying to be clever they only be irresponsable

sold
Activity Score 3379
Copywriter
everartz's picture

hehehe!!

everartz
Activity Score 7613
Art Director |

| everartz |

SAM75's picture

Are those hand figures saying something in "Sign language"?

SAM75
Activity Score 220
flanders's picture

does someone would like to explain that ad?

flanders
Activity Score 34
Art Director
lamoscacojonera's picture

GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

lamoscacojonera
Activity Score 296
maxchionh's picture

Ads are serious business. It represents a message, a brand, an idea, a representation, a character, etc.
The list goes on. it's fine for a non-advertising person to take ads lightly, but it's an advertising sin for an ad person to do that.
Every ad has to be carefully conceptualised and targeted so much so that even if you can't target everyone, at least don't piss people off.
Unless that's what you ad sets out to do in the first place...
Negative advertising is a well known term in the advertising/branding industry. But I don't blame people outside of this industry for not knowing the importance of understanding it...

maxchionh
Activity Score 255
Graphic Designer
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