As a result of panic buying and hoarding supplies, store shelves across the country are of course exceedingly empty. This inspired Zambezi’s team to design friendly, reassuring signage that supports CDC guidelines to help eliminate false remedies and arm people with accurate information that can potentially save lives. The designs featured graphics of products that are now frequently missing, and are placed on the empty shelves of a number of grocery stores and markets across Los Angeles. Zambezi hoped this initiative would not only promote healthy habits, but reduce stockpiling so all residents can get the essentials they need. The in-store effort drew attention from OOH vendor Project X, who has since offered a high volume of available outdoor units in Los Angeles to extend this message.
Outdoor advertisement created by Zambezi, United States for Zambezi, within the categories: Agency Self-Promo, Public Interest, NGO.