Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement and to inspire meaningful actions and necessary change. Key messages of this campaign were initially penned by Zambezi’s Black employees, and then amplified by the agency’s employee-led DEI initiative, Open Waters. Open Waters' commitment is to provide educational opportunities and conversations within the agency surrounding issues of diversity, inclusion and representation in media. What started as the team’s social post to express solidarity with the Black community has now literally been elevated to 58 billboards in 11 major markets across the US (Los Angeles, Oakland, Sacramento, Baltimore, Orlando, Phoenix, New York, Miami, Austin, Philadelphia and Charlotte), thanks to Quan Media, who generously provided these outdoor placements at no cost.
This professional campaign titled 'Social Justice OOH' was published in United States in June, 2020. It was created for the brands: Black Lives Matter and Zambezi, by ad agency: Zambezi. This Outdoor medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 2 media assets. It was submitted about 2 years ago by Communications Specialist: Erica Greenfield of Kempner Communications.
Advertising Agency: Zambezi, Culver City, United States of America