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Pest control

Campaign
Agency Network: 
Published/Aired: 
October 2008
Yellow Pages:  Pest control

Description

Outdoor advertisement created by GSD&M, United States for Yellow Pages, within the category: Media.

Caption

Find it locally at yellowpages.com

Advertising Agency: GSD&M Idea City, Austin, USA
Creative Director: Mark Taylor
Group Creative Directors: Brent Ladd, Steve Miller
Creative Director: Bryan Pudder
Art Director: Matthew Barker
Copywriter: Stephen John
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Highest Rated

singye's picture

yes, for yellow pages, you do realise its the same company right?

singye
Activity Score 180
Mountbatten
Guest commenter's picture

come on guys, it looks photoshoped

Guest commenter
Guest commenter's picture

Oh my God, the horror! It looks photoshopped! What a constructive critique you managed to put together there.

It's a good idea and I like the execution, photoshop or not. It conveys the Yellow Pages brand and benefit and does so in the 3 seconds a good billboard ad requires.

Guest commenter
jsantanaxp's picture

obvious.

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jsantanaxp
Activity Score 401
Other |

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Guest commenter's picture

agree

Guest commenter
Guest commenter's picture
Guest commenter
Grrrr's picture

And there were the same remarks of "being photoshoped". People never learn...

Grrrr
Activity Score 1961
Illustrator
singye's picture

yes, for yellow pages, you do realise its the same company right?

singye
Activity Score 180
Mountbatten
Guest commenter's picture

it's not their world concept, it's been done by a different agency in a different country

Guest commenter
BFB's picture

Y&R Israel came up with this concept. I think the idea has been sold to "Yellow pages" to be used world wide. As for the original being photoshopped, I've seen them around. They were actually done and done well.

BFB
Activity Score 936
Copywriter
sonucoues2002's picture

it is photoshoping

sonucoues2002
Activity Score 804
visualizer
singye's picture

So if I use photoshop then am not advertising? I think the question should be if the ad works, if it makes the point it was put out there to make.

singye
Activity Score 180
Mountbatten
Ed Mintone's picture

I think it was photoshoped

Ed Mintone
Activity Score 585
Other
SeanMartin's picture

Gosh, y'think it might have been photoshopped?

I'm not so sure, myself. If it was, it's very well done, particularly in matching the aged iron of the existing structure. Sure that's easily done, but what do you do when you're putting it up on a great big, brand new billboard? Retouch again? It'd be easier to print this on some kind of substrate like 1/4" plastic, cut the holes, and mount it in sections.

The concept is old as the hills: the big exterminator companies were using this as billboards twenty years ago, but it's still nicely done.

EDIT TO ADD: No, it wasnt Photoshop work, folks. Compare the upper right corner to the one seen in the handyman ad.

SeanMartin
BulbheaD's picture

it was not photoshopped. the final art guys used corel draw.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

luispiter's picture
luispiter
Activity Score 2756
comunication
Guest commenter's picture

Normally i don't comment on "bad*" work at adsoftheworld, but you guys with your "photoshopped" discussion you made me laugh...tks for this great moment!!!(like a book reader discussing the quality of the paper of the book & not the quality of the story/writing, etc)

Concerning this ad, nothing relevante > just ok.

*bad work on adsoftheworld is still best world work.... so, ok is good, nice is great and so on!!!

Guest commenter
Ambuj Saxena's picture

The title of the post says "Pets control" while the ad is about "Pest control".

Ambuj Saxena
Rastamathamba420's picture

ajajajajajaja
I dont know... I really dont know, because it seems photoshped and also already done many times before.

la verdad no lo se... no solo se mira fotoshopeado y además creo que se ha realizado varias veces

h

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

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prof00's picture

These billboards are all around the area I live in and I can assure you that they're photoshopped. :)

prof00
Activity Score 29
isix creative
justmyopinion's picture

Forget all that photoshop stuff - at least get the TITLE at the top of the page correct! PETS? Control...

justmyopinion
Activity Score 28
Creative Director
Jet Propulsion Lab's picture

I have a couple of termites that I've raised on my own. Jack and Jackie. They're so adorable. They just NEVER stop eating pieces of wood I feed them. I can't wait 'til they get big enough so I can take them out for a nice walk in the park someday...

Jet Propulsion Lab
Activity Score 10679
Copywriter
pixelbomb1's picture

People of the world! please read this link and Stop saying photoshopped!: http://adsoftheworld.com/forum/dungeon/stop_saying_photoshopped

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

jsantanaxp's picture

CORRECT: The image was enhanced using Adobe® Photoshop® software.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

tr3n00ps's picture

Avoid arguing with idiots, from a distance no one can tell who's who.

tr3n00ps
Activity Score 78
Graphic Designer
brndnrap8's picture

Pest Control to stop bullet holes?

http://www.youtube.com/watch?v=8HE9OQ4FnkQ

brndnrap8
Activity Score 170
Art Direction
Guest commenter's picture

Yes, it's been done. It won a pencil for a pest control company from Seattle in the one show over 20 years ago. Study your history and you'll see. The photoshop discussion is idiotic. worry first about the idea. If you like it, then worry about execution. If you hate the idea, who gives a damn about the execution.

Guest commenter
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