Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about these crimes, we drew a parallel to in-flight passenger experiences.
The Idea: While most wild animals migrate naturally, some are forced to migrate.
Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. The ads appeared on OOH mediums like Airport TV screens between flight timings at more than 15 airports across India.
Outdoor advertisement created by Ogilvy, India for UNEP, within the category: Public Interest, NGO.