The midnight sun is a natural phenomenon around the Arctic Circle when the sun never quite sets. To bring some of this magic to Vancouver, we streamed images of Yukon's midnight sun during its brightest two weeks between 10:30 pm-1:30 am, live on digital billboards across Vancouver—lighting up the sky in the dead of night.
Outdoor advertisement created by Cossette, Canada for Tourism Yukon, within the category: Hospitality, Tourism.
Global Chief Creative Officers: Peter Ignazi, Carlos Moreno
Executive Creative Director: Katie Ainsworth
Creative Directors: Pierre Chan, Scott Schneider
Art Director: Kelsey Hughes
Copywriter: Mark Wilson
Photographer: Alistair Maitland
Account Director: Lindy Scott
Director of Integrated Production: Thomas Rousselot
Media: Bell Media