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Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable

Campaign
Agency Network: 
Published/Aired: 
April 2019
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable
The Guardian: Newspaper Subscriptions - Social Media, Works With Different Browsers, Instantly Shareable

Description

It’s no secret that when it comes to consuming media, digital is now the norm. But, for The Guardian, paper still has a lot of currency.

This campaign extols the joy of print — and highlights what our readers tell us they love most about our paper. In a series of posters and tube car panels, we made a gentle nod to digital detoxing, with a softly nostalgic tone, while celebrating the analog experience of the newspaper.
With The Guardian fast approaching the end of a three-year plan to break even - for the first time in over two decades - the success of the campaign was critical.

Outdoor advertisement created by Oliver, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: OLIVER, London, UK
Executive Creative Director: Rob Kavanagh
Creative Director: Sam Jacobs
Creative (Art): Paul Turner
Creative (Copy): Magnus Thorne
Copywriter: James Fieldhouse
Illustrator: Amber Day
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