In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever.
Outdoor advertisement created by BBDO, United Kingdom for The Economist, within the category: Media.
Creative Directors: Nicholas Hulley, Nadja Lossgott
Creatives: Augustine Cerf, Lauren Peters, Etyan Smith, Tim Van Der Mee, Andy Vasey, Tim Riley
Agency Planner: Craig Mawdsley, Mike Alhadeff
Account: Gemma Troup
Agency Producer: Katie Fewster
Media Agency: UM
Media Director: Allison McMordie
Out of Home Account Director: Phil Hampson
Trading Group Business Director: Simon Clark
Business Affairs: Maxine Thompson