Finland turns billboards into disinfectant terminals for mobile phones

Agency Network: 
October 2020


According to recent research, coronavirus can survive four weeks on a smartphone screen¹. Now a Nordic health company Terveystalo turns billboards into disinfectant terminals that can clean a phone in only 15 seconds with UVC light.

Outdoor advertisement created by TBWA, Finland for Terveystalo, within the category: Health.

Advertising Agency: TBWA\Helsinki, Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Innovation Director: Juhana Hokkanen
Account Manager: Annika Wikstén
Lead Innovation Designer: Umberto Onza
Creative Director: Erno Reinikainen
Senior Copywriter: Martta Kallio
Copywriter: Tuomas Perälä
Creative Strategist: Aki Toivonen
Junior Communications Specialist: Saana Simander
Communications Trainee: Erika Rajaharju
Other: Markus Nieminen
Other: Katariina Ollari
Other: Sami Ainetdin
Other: Sara Pitzén
Post-production Company: Katana Creative Oy
Editor: Jerry Strengell
Senior Vice President Marketing And Communications: Veera Siivonen
Brand Director: Karla Martinez Majander
Marketing Manager: Terhi Louhio
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