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Fire billboard

Agency Network: 
Published/Aired: 
August 2010
Tabasco:  Fire billboard
Tabasco Outdoor Ad -  Fire billboard

Description

For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.

Outdoor advertisement created by Y&R, Israel for Tabasco, within the category: Food.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
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Guest's picture

Too much gimmickry?

Guest
atb2005's picture

Nothing special.

atb2005
Activity Score 13557
Guest's picture

very cute

Guest
AdsofChina's picture

Mazel Tov

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Billoughsby's picture

Taco Bell, take note.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

the creativity is not very good but the fact they let you do this for real is very impressive.

Guest
JamaisVu's picture

Pigeons, be alert!

JamaisVu
Activity Score 408
Marlus Lau's picture

Humm, nice! Must draw people's attention.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Jotacef's picture

good!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

i've just passed over it... it's not a real flame

Guest
Guest's picture

FYI, it sure was a real flame. it was replaced by an artificial flame after a while.

Guest
Dzsoi's picture

From the small picture I thought it was candle in a restaurant and you have put a Heinz branded cartoon paper around it. I would have liked that.... :(

Dzsoi
Activity Score 8611
Copywriter
dizzz's picture

In most cases i like the job 'shalmor avnon amichay' doing. here, its looks like a useless gimmick, that will never make sales.

dizzz
Activity Score 80
copywrite & design freelancer
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