Description
For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.
Outdoor advertisement created by Y&R, Israel for Tabasco, within the category: Food.
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
Too much gimmickry?
very cute
Mazel Tov
Ads of China // 中国广告
http://adsofchina.wordpress.com
the creativity is not very good but the fact they let you do this for real is very impressive.
Humm, nice! Must draw people's attention.
i've just passed over it... it's not a real flame
FYI, it sure was a real flame. it was replaced by an artificial flame after a while.
From the small picture I thought it was candle in a restaurant and you have put a Heinz branded cartoon paper around it. I would have liked that.... :(
In most cases i like the job 'shalmor avnon amichay' doing. here, its looks like a useless gimmick, that will never make sales.
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