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A billboard for a good cause

Agency Network: 
Published/Aired: 
February 2020
Surprise: A billboard for a good cause
Surprise: A billboard for a good cause
Surprise: A billboard for a good cause
Surprise: A billboard for a good cause
Surprise: A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause
Surprise Outdoor Ad - A billboard for a good cause

Description

As part of #VendorWeek, a campaign launched by the INSP for its 9,000-plus street magazine vendors in 35 countries, Serviceplan Suisse turned several posters into Surprise kiosks. During #VendorWeek, the vendors can use the posters to sell more magazines. If there is no vendor at the point of sale, passers-by can scan a QR code to access profiles of the vendors and learn more about their stories.

Outdoor advertisement created by Serviceplan, Switzerland for Surprise, within the categories: Media, Public Interest, NGO.

Advertising Agency: Serviceplan Suisse, Switzerland
Executive Creative Director: Raul Serrat
Creative Directors: Florian Birkner, Marcin Baba
Art Director: Moritz Lüth
Text: Günter Zumbach
Motion design: Kurt Bösiger
Consulting: Melissa Diday
Production Management: Carmen Anderegg
DTP: Barbara Meier
Overall responsibility: Pam Hügli
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