As part of #VendorWeek, a campaign launched by the INSP for its 9,000-plus street magazine vendors in 35 countries, Serviceplan Suisse turned several posters into Surprise kiosks. During #VendorWeek, the vendors can use the posters to sell more magazines. If there is no vendor at the point of sale, passers-by can scan a QR code to access profiles of the vendors and learn more about their stories.
Outdoor advertisement created by Serviceplan, Switzerland for Surprise, within the categories: Media, Public Interest, NGO.
Executive Creative Director: Raul Serrat
Creative Directors: Florian Birkner, Marcin Baba
Art Director: Moritz Lüth
Text: Günter Zumbach
Motion design: Kurt Bösiger
Consulting: Melissa Diday
Production Management: Carmen Anderegg
DTP: Barbara Meier
Overall responsibility: Pam Hügli