Little Billboard

Agency Network: 
July 2011
Smart:  Little Billboard
Smart Outdoor Ad -  Little Billboard


Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Outdoor advertisement created by BBDO, Canada for Smart, within the category: Automotive.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
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morse's picture

It's cool, but who will notice these tiny billboards?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

My dog will notice them, and likely pee on them. I bet this campaign did not run.

Activity Score 13557's picture

Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

Prasad Weerasekara's picture

It's cool.....But effective................???

Prasad Weerasekara
Activity Score 657
tirthomitro's picture

this is cool

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

irish's picture

Good job, guys!!!

Activity Score 9
Graphic Designer at noblegraphics
mikey mugambi's picture

Couldnt agree less Morse.

mikey mugambi
Activity Score 69
Imagine IMC
bhuvneshwar.chd's picture

agree with

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

bhuvneshwar.chd's picture

agree with morse.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

_tj_'s picture

I love it. Many would go unnoticed, but you should be able to produce a ton of these cheaply. Those newspaper box placements would get noticed, so too would the telephone polls. If you put up enough, people would start actively looking for them.

That being said, I live in Toronto and I haven't seen any. So I'm not convinced that this was a real campaign. Stars deducted accordingly.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

Nike Diesel's picture

I feel this is more or less the same as the Smart campaign:

Personally I'm tired of things being ultra super mega huge or itsy bitsy tiny. Lazy thinking IMHO

Nike Diesel
Activity Score 13720
Art Director
Glut's picture

small is beautiful? not true. Secondly this is a very weak concept in a campaign nobody will notice.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
alvord's picture

too predictible idea...

Activity Score 202
thedesignaddict's picture

I think it's pretty good. Sure many won't notice them, but those that do will love them. I would.

Activity Score 5403
Art Director at Freelance
joelapompe's picture

oh yeah small billboards... very original :

Activity Score 3946
NONE™'s picture


Activity Score 209
Other |


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