Diamond Billboard

Campaign
Agency Network: 
Published/Aired: 
May 2010
Science World:  Diamond Billboard

Description

Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Outdoor advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Writer: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
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Dzsoi's picture

lol good demonstration!

Dzsoi
Activity Score 8603
Copywriter
Minerva Pinto's picture

I like the concept for both of the billboards, but I do think that there should be some sort of slight reference to the exhibit itself.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

Very, very cool.

Guest
CrackerJackFlash's picture

It's a billboard...best kept simple.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Critic's picture

Good campaign.

Critic
Activity Score 271
Copywriter at Slow shutters
Guest's picture

how didnt this get robbed

Guest
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