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The Lottery of Life, Darfur vs Sweden

Campaign
Agency Network: 
Published/Aired: 
November 2010
Save the Children:  The Lottery of Life, Darfur vs Sweden

Description

Two billboards placed next to each other.

Outdoor advertisement created by Lowe, Sweden for Save the Children, within the category: Public Interest, NGO.

Caption

thelotteryoflife.co.uk

Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photography: Stockfoto
Typographer: Ola Lanteli
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Highest Rated

Guest's picture

bad, unable to what want to show

Guest
Guest's picture

bad bad, cant understand how was Epica...

Guest
TiltedChairCreative's picture

Whoa, this campaign is hitting me hard. I love the "lottery of life" idea; honest, true. It says the very thing that the privileged—pretty much everyone in Westernized countries—don't want to acknowledge. Simple juxtaposition. Love it.

TiltedChairCreative
Activity Score 513
Guest's picture

love it, congradulations, great idea :)

Guest
Guest's picture

bad, unable to what want to show

Guest
Zulu-1's picture

Love the idea... But think the execution is to literal! good job guys...

Zulu-1
Activity Score 130
Copywriter at Ogilvy
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