Also From This Campaign 8
Description
Outdoor advertisement created by M&C Saatchi, Australia for Save the Children, within the category: Public Interest, NGO.
We must make this a thing of the past.
Child soldier
Democratic Republic of the Congo c. 2009
Don't miss this unique exhibition.
Southern Cross Station. 3-12 July.
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse
Really? You put a black boy in a cage?
Good idea, but stay away from putting minorities in boxes...
shut up
oh! come on don't misinterpret this meaningful work.
bite me
It's not a cage. It's a display box. You put valuable things in it to protect it.
I'm perfectly aware that it's supposed to be a display box.
How can you not see how easily someone could take offense to this? I don't, but launching a campaign like this is asking for trouble.
It's a good idea, very good idea, but there is going to be flak from the public.
I'm perfectly aware that it's supposed to be a display box.
How can you not see how easily someone could take offense to this? I don't, but launching a campaign like this is asking for trouble.
Not to mention I've seen animals at zoos in similar glass boxes.
It's a good idea, very good idea, but there is going to be flak from the public.
you missed the concept by at least 10 thousand kilometers...
HAHAHAHAHAHAHA.......
Would it make any difference if the kid was white? Maybe you are the one with the problem. The art portrays a reality in that part of the world and has nothing to do with race.
Since when has black been considered a minority in Congo?
If you call that a "cage", why would you still that it's a good idea?
Like someone said, you got the concept all wrong. This is a great piece of art with a cause.
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...My god, dude
Missing the point much?
This is the CONGO. You know, in AFRICA?
The one place in the world where black people AREN'T a minority?
As for my opinion...
Good ideas for a campaign...
But this art director needs to be fired.
Seriously. Have these people not heard of lighting control? The kid looks like a cardboard cutout, there's no reflection, and the shadow's all wrong.
They could do a better job hiring some kid from off the street, dressing him up in camo and sticking him in a huge glass box model and take photos.
i don't agree with the minorities thing because the design is related to the real world facts and no one can change these facts. strong and great design
i think nepstein don't understood the message. i think the message is strong and well done
mrckais
Just a -OK campaign... nothing to do with black on boxes. Those that think like that have a "psy" box problem.
Please nepstein! People is not stupid! Message is clear for any kind of cultures.
nepstein don’t see him as a real boy (although we know he is) see him as a wax model in a museum exhibit.
it's a display box at a museum. That is why the headline reads, "we must make this a thing of the past". It reffers to the box soldier.
The only reason it's being misinterpreted is bc the box is not at the correct location (museum).
the concept is good. I think the photography needs to be pushed father. The child's eyes should show anguish, anger, and most of all loneliness.
I like the idea. It deserved a better Photoshop.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Do you really think these people would put an actual person in a display case? It is a little thing many people like to call "Photoshop".
Good idea/campaign - of courde it will polarize, which is something that comes automatically with a good, creative campaign - you simply can not please everyone ! If you do you get lousy average - been done too often anyway - so, stick to it, it's a good idea that comes straight to te point - wel done !
Nice Work!!!
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