That'll do

Value communications provider Plusnet unveils a new OOH ad campaign to celebrate Dads - with a billboard full of Father’s Day cards that can be peeled off, written in and handed over this Sunday.
The ad campaign pokes fun at the fact that when it comes to Father’s Day, Dads across the country can sometimes be forgotten about. So in a bid to keep family relationships intact, passers-by can take a free card from the billboard to give to their dads on Father’s Day this Sunday.
Each card has a message for Dads inside: ‘A special card for the world’s best 24/7 cash dispenser, late-night taxi driver, terrible joke-teller, dancefloor clearer, remote control hogger, bedtime story reader, light switcher-offer, best friend, cheerleader and all round wonderful Dad? That’ll do.’
That’ll Do is based on the much-loved Yorkshire expression ‘That’ll Do’ – used when you get far more than you bargained for. That’ll Do is a refocus in Plusnet’s strategic direction, with a renewed push into the value market by concentrating on its three core strengths – simplicity, reliability and award-winning customer service.