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Bum

Campaign
Agency Network: 
Published/Aired: 
May 2014
Playboy:  Bum

Description

April 2013 was the month that Playboy printed its last issue in South Africa. Therefore, Playboy had to tell fans why online is better.

Outdoor advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Ismaeel Chetty
Creative Group Head: Werner Marais
Agency Producer: Ashleigh Hamilton
Production Manager: Rory Bonnes
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