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Agency Network: 
Published/Aired: 
December 2008
Orient:  Fan
Orient Outdoor Ad -  Fan

Description

Outdoor advertisement created by BBDO, India for Orient, within the category: Electronics, Technology.

Advertising Agency: RK Swamy BBDO, New Delhi, India
Art Director / Photographer: Chaman Singh
Copywriter: Ankur Suman
Other additional credits: Amit Tiwari, Sumit Das
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Guest's picture

hahaha great

Guest
Guest's picture

Aaaaarghhh!!! Comic Sans!!! I wanna die!!!

Guest
mark3r's picture

I feel your pain!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

very good

Guest
hal9000's picture

Since everyone is so critical on this site, I'll have my go at it.
Some very obvious problems:

Why say Orient twice? the logo could have been simplified.
Since when do billboards look like their made out of tinfoil?
The fan is not even moving. Should have added a motion blur or something to bring it to life.

This idea loses about 4 points due to poor art direction. But I like the idea.
That's as constructive as I can be.

hal9000
Activity Score 192
Guest's picture

sometimes client fucks the art

Guest
Guest's picture

Smart. Scam.

Guest
Guest's picture

Kem cho nathhi. Scem cho.

Guest
Guest's picture

Kem cho nathhi. Scem cho.

Guest
bushdlv's picture

Yah the blades should have been in motion a bit more.Otherwise nice.

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

Guest's picture

Yes i agree with you...
but breaking eye view concept really nice ..

Guest
Guest's picture

sometimes a client fcks the art

Guest
Guest's picture

The image of the fan should have had some motion.

Guest
teemitro's picture

guys, guys,
this is probly the first time rk smay's on AotW. let's clap for that.

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Mukesh's picture

The guest commentator is the maker of this ad thats why he/she is justifying that this fuck-up is not done by me, but the client.

And instead of ceiling fans, you must have used the wall(hanging fans). And kudos to the idea. I like it.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Guest's picture

simple...and nice.

Guest
shortafella's picture

This is photoshop. Haven't been done.

It's a great idea anywayz

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

wanna c the pictures of work-in-progress?

Guest
wasuntitled's picture

I am ok with the Idea. But the execution can be done in a better way!

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

Guest's picture

The idea is good, but the art direction is catastroficly bad.
Nothing to do in cannes.

Guest
Guest's picture

Great idea. Really bad art direction. But great idea.

Guest
Guest's picture

Cool innovative use of outdoor. Good idea.

Guest
Guest's picture

Its a gr8 work and very good concept.....
regarding blurr or motion to be given.......its correct, and I can understand with such a good concept the director must have thought of it......but sometimes u cant change the client.

Guest
Guest's picture

Great Idea, Ankur!
But 4 points less for the art direction.

Look at the resolution of the dabba below the pencil hoarding.

Good work anyway.

Guest
kims's picture

Idea very bad. my opinion : the fans flex- printing material very strong.. others very bad.. poor concept..

kims
Activity Score 4
Visualiser
chemunoz's picture

great use of media!

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

Guest's picture

If the fan could be more realistic and in action..Probably a die cut or Tree-hanging!!

Guest
Guest's picture

Great idea and execution ,excellent ad,but cud B more better if the fan was more in action.
KEEP IT UP!!! 3 CHEERS 4 RK SWAMY BBDO!!!

Raya.

Guest
Timple's picture

Kamaal ka hain "Orient PSPO" bina chale hi aas-pass ke poster uda diye.

Timple
Activity Score 3
Guest's picture

i think the fan should be in 'on' position

Guest
maashookshee's picture

its great .. respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Arjun Rawat's picture

Great Idea, ordinary execution!!

Arjun Rawat
Activity Score 20
Art Director
mindesinz's picture

wtf man... it's a bad idea.....

mindesinz
Activity Score 8
Art Director at D&H Blurb
vinoth's picture

i dont think common man (less than sec B) will understand that the other hoarding were torn coz of the air from this fan.

doubt the effectiveness

vinoth
Activity Score 48
Marketing Manager
amits's picture

good one

amits
Activity Score 77
Graphic Designer
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