The objective of the campaign was to tell people that the harm we bring to the environment has a direct bearing on us. It may not look tangible in the short term but in the long term, the damage is permanent. Using tan lines, which are not pretty, we showcased that by wearing masks, we are not solving the problem of Air Pollution. That, perhaps, we have only found a way to ignore the problem. Posters were made and were put up in ONGC and OVL offices across the country. ONGC is a huge public sector enterprise with more than 20 offices across the country. It has a workforce of over 30,000 employees. The campaign went live on World Environment Day, 2019 and received a lot of recognition and success within the ONGC network.
Outdoor advertisement created by BBDO, India for ONGC Videsh, within the category: Public Interest, NGO.
Sr. Brand Design Associate - Art: Divya Passi
Sr. Brand Design Director - Art: Dinkar Porwal
Executive Creative Director & Partner: Ankur Suman
Sr. Brand Design Director - Copy: Mandeep Singh
Brand Design Manager: Vaibhav Mukim
Brand Design Associate - Copy: Astha Sachdeva