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Chemistered

Campaign
Agency Network: 
Published/Aired: 
November 2009
NZ pure:  Chemistered
NZ pure Outdoor Ad -  Chemistered

Also From This Campaign 2

Description

Outdoor advertisement created by Barnes Catmur & Friends, New Zealand for NZ pure, within the category: Alcoholic Drinks.

Caption

Brewed by brewers.
Not chemistered by chemists.
Purify your world.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton
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Highest Rated

Guest's picture

hey, it is a very very good mimicry of neil french's xo beer campaign... bottle placed horizontally... even the style of copy... good "copy"work indeed

Guest
jackmancer2017's picture

Not chemistered by chemist but the visual is very clinical, imo it leans more to chemist then brewers because it's having no signs of tradioditional brewarage (or anything to relate brewers with) in the visual.

jackmancer2017
Guest's picture

Agree with jack...

Guest
ACreativeSpirit's picture

The whole look of the brand seems very clinical and modern.. even the NZ in the white box seems to be right out of the periodic table. It's like a bunch of chemists created something they like and then decided they need to hide the fact it was created by star trek nerds, so they wanted to place it as a mans beer made by brewers... contradicting visual and message

in my humble opinion

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

WillyLatasa's picture

Agree with ACreativeSpirit..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

lucdesaulniers's picture

Agree with. Too clinical not enough traditions expressed

lucdesaulniers
Activity Score 1145
majx20's picture

you guys mean it should've been placed somewhere between the barley fields...
yea true...!

majx20
Activity Score 58
Copywriter at Channel 7 Communications
munirgee's picture

Agree above

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

hey, it is a very very good mimicry of neil french's xo beer campaign... bottle placed horizontally... even the style of copy... good "copy"work indeed

Guest
Guest's picture

'Pure' aka 'P' or 'meth' is indeed a chemical. The joke is that NZ males get more angry and aggressive on beer than they do on 'Pure', so this is appealing to the metrosexuals who want to write themselves off, but not their wives. It NEEDS to look chemical. The copy is a red herring.

Guest
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