Danger Doesn't Announce Itself, Deer

Campaign
Agency Network: 
Published/Aired: 
November 2012
Mercedes:  Danger Doesn't Announce Itself, Deer

Description

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Outdoor advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Caption

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar
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pierrelastname's picture

THATs is a great idea!

pierrelastname
Activity Score 2869
Copywriter
ChuckN's picture

Nice art direction.

ChuckN
Activity Score 139
Copywriter
VampAd's picture

Beautiful.

VampAd
Activity Score 1151
kleenex's picture

Great idea!!!

kleenex
Activity Score 58791
Web Designer/Developer
Aurelie's picture

Clever and well done !

Aurelie
Activity Score 107
Copywriter at Freelance |

https://saucebolo.wordpress.com

CrackerJackFlash's picture

I likey

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

fakeandgay's picture

not bad... but no thx

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

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