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We Are the Countervirus

Agency Network: 
Published/Aired: 
March 2020
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell: We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus
Madwell Outdoor Ad - We Are the Countervirus

Description

Madwell designed the assets that promote social distancing and best practices to prevent spreading, while devoting ad space to thank people on the frontlines who cannot shelter-in-place. Their team worked on the campaign through illustration and a very strict visual / typographical grid, which evokes a sense of dist a n c i n g, utilizing a palette that is warm yet urgent, and copy that hammers home the idea that it is our collective responsibility to take action.

Outdoor advertisement created by Madwell, United States for Madwell, within the categories: Agency Self-Promo, Public Interest, NGO.

Advertising Agency: Madwell, USA
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