Serious Support for Carlow

Agency Network: 
August 2018
Lidl: Serious Support for Carlow


Women’s Gaelic Football is an amateur sport. It’s premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl’s sponsorship has been a driving force behind the increased popularity of women’s Gaelic Football in the last 3 years. For this campaign they re-created the team jersey, using products exclusively available in Lidl, for every county, big and small. It was a labour of love. These 7 jerseys are just a sample of the 26 that proved just how serious Lidl are about their commitment to women’s Gaelic football.

Outdoor advertisement created by BBDO, Ireland for Lidl, within the category: Retail Services.



Advertising Agency: BBDO Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Niamh Fahey
Copywriter: Des Kavanagh
Photographer: Trevor Hart
Agency Producer: Georgia Stevenson
Retouching: Dona Gorska
Production Styling: Eleanor Harper
Food Styling: Elayna Rudolphy
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