With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.
When producing a digital campaign, the key is to stand out in order to create a “scroll-stopping-effect”. Therefore, we decided to use optical illusions to literally stand out.
We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidl’s initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.
A hugely effective campaign in the busiest media out there.
This professional campaign titled 'Think outside the post' was published in Sweden in November, 2020. It was created for the brand: Lidl, by ad agency: Volt. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 3 years ago by Art Director: Christian Jörgensen of Volt.
Advertising Agency: Volt, Stockholm, Sweden
Art Director: Christian Jörgensen
Johan Sundberg: Copywriter
Account Director: Henrik Stampe
Jonna Liljendahl: Account Manager
Production Company: Volt Studios
Lidl Sweden Marketing Director: Gabriella Goldman