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Agency Network: 
Published/Aired: 
March 2009
Kaya:  Back
Kaya Outdoor Ad -  Back

Description

Copywriter: O.R. Radhakrishnan

Outdoor advertisement created by Y&R, India for Kaya, within the category: Professional Services.

Caption

Don't ignore the back.

Advertising Agency: Rediffusion YR, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastry
Creative Director: Rahul Matthew
Art Director: Abhishek Dey
Account Management: Kunal Dani, Sharad Chaturvedi
Agency Production: Vishwanathan R
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Marco2006's picture

trying too hard folks. Both the idea and its description. And if you wanna dream up those ridiculous 'results', atleast show the execution in more places.

Marco2006
Activity Score 37
Creative Director
kre8's picture

kinda agree.
i really like the ad, really really good.
but the write-up below is a bit of overkill.
it's just a simple piece of outdoor (done very well)
hope you're not planning on entering this in ambient (as the write-up suggests)

kre8
Activity Score 989
Copywriter
jackmancer2017's picture

funny but cant read payoff

jackmancer2017
Guest Commentator's picture

what was in da front?

Guest Commentator
Activity Score 58
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