'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.
Outdoor advertisement created by Think Happy Everyday, India for Jhatkaa, within the category: Public Interest, NGO.