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Rack

Agency Network: 
Published/Aired: 
November 2009
Like
24
Views
1450
IKEA:  Rack
IKEA Outdoor Ad -  Rack

Description

Promote the new IKEA catalogue with lots of new products.
We used the existing architecture of the south station in Vienna. The box-looking windows of the frontside were converted into a giant EXPEDIT rack filled with new IKEA products. It’s size: 480 square meters.
The installation was realised for one month and was seen by more than 70,000 passengers daily. Traffic at the two IKEA stores in Vienna increased by 5.7% compared to the same period one year before.

Outdoor advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Advertising Agency: DDB Berlin, Germany
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Highest Rated

kimberlyryan's picture

Love thinking outside the box.

kimberlyryan
Activity Score 7
Guest's picture

big think. i like it

Guest
munirgee's picture

Great! Good Concept

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

ilovegreatads's picture

big idea

ilovegreatads
Activity Score 312
Creative Director
ilovegreatads's picture

...i like the fact that it's been specially created for the location, not just an off-the-shelf thing!

ilovegreatads
Activity Score 312
Creative Director
kripaakar's picture

good idea

kripaakar
Activity Score 522
Administrative
opposite of u's picture

i love when they made up some facts that prove how constructive and effective the campaign was....i mean, c'mon, the passengers traffic increased for 6%? so basically, what u r saying is that because of your installation, people decided to travel to the south part of the city just too see the rack? yeah, sure they did.....they didn't get out on their stations, and they didn't get in on their stations, they deliberately choose south station, no matter how much time, or money they had to spend, just to see your work? go to hell with that shit.....besides that, nice one

opposite of u
Activity Score 301
copywriter
Guest's picture

I think you didn´t get it right: the IKEA STORE TRAFFIC increased by nearly 6%, not the traffic in the station ;-)

Guest
silvi's picture

Not creative, but big big impact and expensive.

silvi
Activity Score 4170
Copywriter
PERP's picture

Agree with ilovegreatads. Congrats, great visual, and good achievement.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Corbeen's picture

looks great.

Corbeen
Activity Score 1095
Meezo's picture

WOW

Meezo
Activity Score 40
Marketing Manager at Domty
kimberlyryan's picture

Love thinking outside the box.

kimberlyryan
Activity Score 7
kimberlyryan's picture

Love thinking outside the box.

kimberlyryan
Activity Score 7
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