Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".
Advertising Agency: Colenso BBDO, Auckland, NewZealand
This professional campaign titled 'Cake' was published in New Zealand in November, 2009. It was created for the brand: TV3, by ad agency: BBDO. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 13 years ago.
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich