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Agency Network: 
Published/Aired: 
July 2015

Description

Outdoor advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Account Director: Sharika Jaga
Account Executive: Nyarai Gomiwa
Agency Producer: Debbie Sher
Chief Marketing Officer: Heidi Brauer
Group Marketing Manager: Nontokozo Madonsela
Marketing Manager: Beverley Stockler
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Highest Rated

cwriter79's picture

Nice idea.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
Khanh Le's picture

I don't get it. So you put people's shared photos on street posters and say they should insure it? Most of the time people would ignore st like that and the campaign is a fail.

Khanh Le
Activity Score 44
Dzsoi's picture

I wouldn't say they look like ordinary ads. These posters would stand out in my country for sure.

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

So basically you used people's Instagram posts for your campaign. I would be pissed off if I didn't get paid for it!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

KayliVee's picture

People willingly sent in their images to be used in the campaign :)

KayliVee
Activity Score 22
Copywriter
kleenex's picture

Solid insight.

kleenex
Activity Score 58657
Web Designer/Developer
cwriter79's picture

Nice idea.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
halaby87's picture

Hmmm

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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