Sign Puzzle

Agency Network: 
June 2011
HIP:  Sign Puzzle


Milwaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area.

Outdoor advertisement created by Cramer-Krasselt, United States for HIP, within the category: Education.

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Bob.C's picture

Practical, interactive, fun, could see this working Copywise though a bit of a mess - doesn't say who HIP are or give any contact method. Adding a phone number and phrasing the line as a call to action would give this an ongoing purpose.

Putting the "With your child" first doesn't seem sit well (or is that just me?)

Activity Score 1155
Copywriter at Convince Ltd |

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welsh523's picture

I like it but I'd like to see some reference to what HIP is and where to find them. It's on the edge of being awesome.

Activity Score 150
Planner at Defero USA
SF's picture

What's HIP?

Activity Score 126
Art Director
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