Hell Cross Bun

Agency Network: 
April 2011
Hell Pizza Outdoor Ad -  Hell Cross Bun


Outdoor advertisement created by Barnes Catmur & Friends, New Zealand for Hell Pizza, within the category: Food.


For a limited time.
A bit like Jesus.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis
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morse's picture

I guess this fits the brand.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Was the Jesus reference really a necessity?

Activity Score 6992
Copywriter at Editor/Student
bricard's picture

Definitely not, but think of how much difference that one line has made. It's a good reflection of their brand, sure to offend some people, but will also gain the applause of their loyalists while gaining new consumer interest through PR stories about this; good or bad.

Activity Score 189
lessismore's picture

who isn't limited in this word? that sucks so much :)

Activity Score 251
Graphic Designer
Helmet Chrome's picture

I keep seeing this creative shot down in blogs and ad sites because it's offensive... Lighten up, it's just an ad and unless you live under a rock this isn't anywhere near shocking.

Not great but not bad either.

Helmet Chrome
Activity Score 260
Art Director
Billoughsby's picture

I smell a naked bid for controversy masking average creative. In that sense, tiresome.

No rating.

Activity Score 5150
Art Director |

That's it.

picopalqlea's picture

a little bit disrespectful isn it?

Activity Score 999
atb2005's picture

What a steaming pile of tosh. But we are used to these blasphemous campaigns, coming mostly from New Zealand. I am really not religious. I just find this, as Bill said, "average creative". I'd even say below average.

Activity Score 13557
Boxey's picture

Yep, masking average creative. Also, how can it offend Christians when they believe that Christ is alive and well? Weak work.

Activity Score 8879
Melaleuca In-House
bakamono's picture

South park is more controversial than this.

This week has been really slow not a single good ad.

Activity Score 1002

because therefore it is

mmackinven's picture

Made me laugh :)

Activity Score 1608
Art Director at Freelance |

patterson_olson's picture

Not enough ATTITUDE!

Activity Score 10
patterson_olson's picture

Pentagrams was during the heavy metal era! 80s that is... MORE ATTITUDE!

Activity Score 10
onefuzz's picture

Pathetic & predictable. Mixing symbols of Satanism with Christianity?.. Another one of the 'square circles'.. And yes, it is insulting.

Activity Score 8
Art Director at Onefuzz
Richard Finch's picture

To be honest, I find it funny.
And it works.
And the fact that opinions vary on such a scale shows it hit the controversy mark, which in turn creates some buzz, which in turn generates interest.

Good, although the artwork is god-awful, so average.

Richard Finch
Activity Score 201
Graphic Designer
Gpoll's picture

I totally agree with you Richard.

Activity Score 12