BMB has created a new campaign for Gymbox, the unconventional London based fitness chain.
To kick off the new year, a playful poster campaign celebrates the fact that Gymbox are making gym life less predictable, more unusual and more fun. Perfect for anyone looking for unorthodox ways to get fit.
The headlines read like snippets of conversation that would sound out of place anywhere except Gymbox - weaving in some of the quirky classes that the gym chain offers.
These classes include the likes of Drill Sergeant, Hangxiety, Suspenders and Beastmode.
The ads acknowledge that some things only make sense at Gymbox, where the classes are so unique, it’s almost like Gymbox members are speaking their own language. It may sound strange to outsiders, but once you become a member it’ll make perfect sense.
Outdoor advertisement created by BMB, United Kingdom for Gymbox, within the categories: Health, Recreation, Leisure.