Weapon of mass destruction

Agency Network: 
August 2012
Greenpeace Outdoor Ad -  Weapon of mass destruction


Greenpeace has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris). Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods. The campaign calls for support from the public to stop these super trawlers from destroying Australia’s oceans.

Outdoor advertisement created by Grey, Australia for Greenpeace, within the category: Public Interest, NGO.


In 2012 a weapon of mass destruction hit our shores.
Stop the super trawlers. Greenpeace

Advertising Agency: JayGrey, Australia
Creative Director / Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Client Supervisor: Jamie Ling
Retoucher: Josh Daisy
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Roger Keynes's picture

Get the feeling Jay had better ideas in him than this derivative chestnut.

Roger Keynes
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