Agency Network: 
June 2009
Fiat:  Panda
FIAT Outdoor Ad -  Panda

Also From This Campaign


Outdoor advertisement created by Marcel, France for FIAT, within the category: Automotive.


Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisor: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Digital Artwork: Le Moulin De Docs
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Highest Rated

Guest's picture

What does lower CO2 impact has to do with the passive safety of the car?

rkdigital's picture

good idea, but, actually, panda taking damage in car test. stressed, maybe broken
u want me to think this damage are less...a way better to make me think no damage at all....its advertising

Activity Score 116
Art Director
Guest's picture


LeeHarvey's picture

Well done.

Activity Score 3043
Creative Director
Guest's picture

ehmm... Fiat Panda?

ivan's picture

Sorry, I fixed it. It's a 500 of course.

Creative Director at Ads of the World
MendezPhoto's picture

nice one!

Activity Score 6
Photographer at London College of Fashion
brandsurgeon's picture

I'm sorry... can someone explain this campaign to me?

Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

NatalieM's picture

I get it, and it is well done. However, it's on the cusp of being off the mark for me. If a person cares about the environment and wildlife, they would not want to see an animal getting whiplash.


Activity Score 1685
Topolewski |


Guest's picture

really? reeeeeeally?

Pccs's picture

Hi Natalie, well although you have a valid point, seeing animal well taken care off in a beutifull landscape is only for wwf lovers, and greenpeace members. This add i believe was made for people who dont give a damn about animals and global warming and all of that, and they are looking to buy a regular car, at least until they saw this ad, (as crude as these people are and i count myself among them) ) but now the have a cool mesage that tells them that thay can buy this car and it protects the environment, and yo dont have to be greenpiece meber, just a regulra guy that was thinking about buying a car, but only now you understand the real beneffit of this one, and may even buy it, because as it looks its safe for you as well

My salutations, bye

Activity Score 210
Graphic Designer
Guest's picture

Not working for me

Emran Hayat's picture

its a cute car wth nice low envo impact... but i feel sorry for the panda. i got the concept behind, but still animals on crash test dznt makes me feel good about it

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

NatalieM's picture


Activity Score 1685
Topolewski |


Bob08's picture

Sorry but I don't like to see a panda used in a crash test too.

Activity Score 749
Guest's picture

What does lower CO2 impact has to do with the passive safety of the car?

Guest's picture

car test simulation, done exclusively with the use of computer modelling or photoshoppery. But in all, a good way of explaining 'impact' to the environment (with endangered species as effective symbolism.)

Perhaps to have a pot plant in a crash test vehicle could be far more effective. What do you guys think?

zephyr7884's picture

Hahaa.. the panda seems to enjoy it.. Brilliant concept and art direction..

Activity Score 52
Art Director
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