According to researches, using cellphones while driving, increases the risk of car accidents by up to 4 times. Some drivers check their cellphones, make a phone call or text while driving. The danger of getting in a car accident while using cellphone is the core idea of this advertising. In fact, in this advertising we see the Texts like "be home soon" and " be there in a minute" have been crashed and never been sent. Main slogan of this campaign would be "To Arrive"
Outdoor advertisement created by Maat, Iran for Dey Insurance, within the category: Finance.
Account Managers: Sara Shabzendedar, Maziar Basiti
Slogan CopyWriter: Ara Gharakhanian
Graphic Designers: Hosein Akbari, Mohammad Jozi
Creative Idea Team: Hosein Ebrahimi, Hosein Akbari, Mohammad Jozi
Studio Manager: Sajjad Abdollahi
Art Director: Hosein Akbari
3D Artisit: Hosein Ebrahimi