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Earthquake

Campaign
Agency Network: 
Published/Aired: 
June 2013
Crisis Relief:  Earthquake

Description

Outdoor advertisement created by Publicis, Singapore for Crisis Relief, within the category: Public Interest, NGO.

Caption

Liking isn't helping.
Be a volunteer. Change a life.
crisisrelief.org

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Advertising Agencys: Wishing Well
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Highest Rated

Spoonfeederxxx11's picture

How is that for a straight between the eyes idea?

So relevant with the times...

Spoonfeederxxx11
Activity Score 184
Copywriter
morse's picture

Shocking. True. Ad is very effective.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture

Great ad. Only idiot thinks that giving a Like is helping them.

baliais
Activity Score 2618
Graphic Designer
certaintly's picture

im not sure how i feel about this.
kinda comes off as a joke in a way.
the humor is off-subject.

although it's executed in an emotional/impactful way.. im torn.

certaintly
Activity Score 3988
niceidea's picture

VERY NICE. VERY TRUE.

niceidea
Activity Score 131
Art Director at Bangalore
monoliz's picture

to the point. suppose "liking segment" will think twice before clicking like button

monoliz
Activity Score 1304
CrackerJackFlash's picture

good work.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

solid concept.

kleenex
Activity Score 58721
Web Designer/Developer
Gorillad's picture

great insight. shocking execution

Gorillad
Activity Score 392
Editor
peshawa.sofi's picture

This is where and ad is not a pollution, but a support for humankind.

peshawa.sofi
Activity Score 210
Other at Asiacell
D_arko's picture

Strong and effective visual.

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

Janayjoi's picture

It's blunt in its execution, however, the slap to the face does two things: 1) makes us aware of how ridiculous our response has been to devastating events--liking it on social media 2) redirects us and reminds us of ways we can actually help. Others would argue, though, that liking something brings more awareness to the issue, and more awareness means more can be done. So does it or doesn't it help?

Janayjoi
Activity Score 84
Humber College-Creative Advertising
ZKCLA's picture

Using children in any capacity to draw attention to either a cause /Fundraise or a simple social media phenomenon is a weak strategy. I have worked in the philanthropy world for a long time and this is just another familiar image of an extraordinary child used to draw the wrong emotional connection towards a cause or a devastating event.

NGO's/ Government institutions should be encouraged to think outside the box, communicate and share their knowledge of the ground, these extraordinary countries, the strength and resilience of their people in the face of adversity ,to better educate the rest of us and give us the opportunity to make the right decision to freely get involved and join their noble quest and brilliant endeavor. if people click like its probably because that is the most simple in your face choice presented to them...

ZKCLA
Activity Score 2
Other
it's picture

So much emotion in these. Most heart wrenchingly true campaign I've seen in a long time. Thank you for making these.

it
Activity Score 64
Copywriter
Spoonfeederxxx11's picture

How is that for a straight between the eyes idea?

So relevant with the times...

Spoonfeederxxx11
Activity Score 184
Copywriter
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