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October 2010
Chapel Bar:  Jesus
Chapel Bar Outdoor Ad -  Jesus

Also From This Campaign 2


Outdoor advertisement created by Ogilvy, New Zealand for Chapel Bar, within the category: Food.


$10 pizza from Chapel Bar

Advertising Agency: Ogilvy, New Zealand
Account Director: Paul Manning
Executive Creative Director: Damon O\'Leary
Copywriter: Richard Loseby
Art Director: Martin Hermans
Typographer: Adrian Fitzgerald
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atb2005's picture

First those infamous blasphemous posters, now these (not to mention the name of the place). Though I'm an atheist, I think religion should stay out of advertising unless what's being advertised is directly related to it. That aside, looking at Jesus or Virgin Mary does not make me want to order a pizza. The first rating was 8. Maybe Ivan gave it.

Activity Score 13547
ivan's picture

The name of the place directly relates to religion: "Pizza Chapel". So I guess it qualifies this criteria. Btw, the same concept stands for any other taboo subjects too in my opinion. For example don't use sex unless it's related to the product. And I didn't vote.

Creative Director at Ads of the World
atb2005's picture

The name has to do with religion indeed. But the place itself does not. It's all branding. Anyway. Given the fact that religion has been dying in New Zealand, this campaign may work. With regard to the rating, I thought it could be yours. Apologies.

Activity Score 13547
ivan's picture

True. It is part of branding.

Creative Director at Ads of the World
sirvan's picture

Totally agree.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

no rate

reasonwhy's picture

I don't like religions at all, but i'm chocked.

Activity Score 147
Art Director
jackmancer2017's picture

This pizza is so holy ;p

Christians who are offended by this should get a grip on reality. I think it's funny and it matches the name quite well. Bravo.

Roger Keynes's picture

Any "religious" campaign that can offend an atheist (sic), gets my vote.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

CUTIEPIE's picture


Activity Score 347
Guest's picture

i like it =)
its quite ilarious

Dzsoi's picture

Good for cynical atheists. For me, for example.

Activity Score 8603
Guest's picture

Imagine if it was a picture of Mohammad instead - how long before there'd be riots, fire bombings, flag burning etc?

CUTIEPIE's picture

I think is visuallly nice, not offending, not mocking, not even glorifying, just nice, and am not an atheist nor a great believer, just an admirer of the world (that sounded kinda mystical ;P) If what the place is offering is the holy place for pizza so what! when we are hungry we "bless" a good piece of food dont we? leave it alone :)

Activity Score 347
Billoughsby's picture

If the two Chapel pieces were judged like all other work here -- and they haven't been because the subject of religion seems to upset people's balance, reducing everybody to a cheerleader pro or con -- someone would already have said "first thought", "student idea" or "obvious". It's all three, in my opinion.

Activity Score 5154
Art Director |

That's it.

Guest's picture

blasphemy. period.

Anonymous Author's picture

Why halo there! Nicely rendered stained glass pizza.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

cbarsoum's picture


Activity Score 2
Media Buyer
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