Every year, Denmark and the Danes discard a large amount of cans because they are damaged. Those cans can’t be scanned in the deposit system, which has a negative impact on the environment.
So. Carlsberg nudges everyone with a simple reminder: Don’t crush your cans. Crushed cans can’t be scanned. Can we recycle for a better tomorrow? Probably.
Outdoor advertisement created by AKQA, Denmark for Carlsberg, within the category: Alcoholic Drinks.