Don't crush your cans

Agency Network: 
December 2020
Carlsberg: Don't crush your cans
Carlsberg Outdoor Ad - Don't crush your cans


Every year, Denmark and the Danes discard a large amount of cans because they are damaged. Those cans can’t be scanned in the deposit system, which has a negative impact on the environment.

So. Carlsberg nudges everyone with a simple reminder: Don’t crush your cans. Crushed cans can’t be scanned. Can we recycle for a better tomorrow? Probably.

Outdoor advertisement created by AKQA, Denmark for Carlsberg, within the category: Alcoholic Drinks.

Advertising Agency: AKQA , Copenhagen, Denmark
Associate Creative Director: Henrik Dreijer-Pedersen
Senior Copywriter: Lasse Rørdam
Executive Creative Director: Nicolai Smith
General Manager: Steffen Blauenfeldt Otkjær
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