Agency Network: 
Published/Aired: 
April 2010
Caribou Coffee:  List

Description

Outdoor advertisement created by Colle+McVoy, United States for Caribou Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Colle+McVoy, USA
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Highest Rated

Guest's picture

i dont understand something, the list is already there or anybody can write something?

Guest
perromalo's picture

I like the insight. Really.

perromalo
Activity Score 435
Creative Director at Mateo&co
dsklan's picture

done for an energy drink,
exactly the same, won cannes 2006!

dsklan
Activity Score 1924
Art Director at homeshop
atb2005's picture

please post a link!!

atb2005
Activity Score 13547
aRianna23's picture

I liiiike it! :D

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
Dzsoi's picture

Some of these posters/ambients fits the idea of staying awake more, some are totally off.

Dzsoi
Activity Score 8603
Copywriter
cfmanager's picture

Cool! I love to mark a lot of things on that

cfmanager
Activity Score 46
Marketing Manager at PolarZone
atb2005's picture

I didn't find any that are off. We have traveling, adopting pets, reminding someone you love them, starting a blog, volunteering, etc. Such a lovely, refreshingly different coffee campaign! Someone says, however, that this has been done before. I need to see the original.

atb2005
Activity Score 13547
Emanresu's picture

I enjoy the executions, but am unsure about the message being sent here. Does someone really need to depend on coffee in order to add a few extra hours of activity to their day? I could be wrong though as this campaign could be directed to people who are already coffee drinkers.

In regards to dsklan's statement, I will see if I can find information on the print ad he made reference to; I was looking at it just the other day. The tagline was "move it" or something along those lines.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Emanresu's picture

This may be the ad that was made mention of.

http://tinyurl.com/24gcsmc

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Dzsoi's picture

Similar, but not the same thoughts. I like this better, as it doesn't say you need energy for all the usual stuff, but to have "wake time" to do extraordanary, cool things on top of all the routine. More inspiring idea.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

i dont understand something, the list is already there or anybody can write something?

Guest
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