Make the cup
By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.
This professional campaign titled 'Make the cup' was published in United States in August, 2010. It was created for the brand: Caribou Coffee, by ad agency: Colle+McVoy. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Creative Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developers: Andrew Charon, Josh Vadnais, Julie Kaloides
Interactive Designer: Brice Hemmer