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Be the Revolution

Agency Network: 
Published/Aired: 
January 2019
Canon: Be the Revolution
Canon: Be the Revolution
Canon: Be the Revolution
Canon: Be the Revolution
Canon: Be the Revolution
Canon: Be the Revolution
Canon Outdoor Ad - Be the Revolution
Canon Outdoor Ad - Be the Revolution
Canon Outdoor Ad - Be the Revolution
Canon Outdoor Ad - Be the Revolution
Canon Outdoor Ad - Be the Revolution
Canon Outdoor Ad - Be the Revolution

Description

Canon's biggest launch in years for the EOS R mirrorless camera. We invited big photographers like Jimmy Chin and Lindsay Adler to express what being the revolution meant to them. Other ads with influencers were AR activated, telling the story behind each photo.

Outdoor advertisement created by Dentsu, United States for Canon, within the category: Electronics, Technology.

Advertising Agency: 360i, New York, United States of America
Associate Creative Director: Lindsei Barros
Copywriter: Taylor Whitelow
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