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Crying billboard

Campaign
Agency Network: 
Published/Aired: 
September 2010
Like
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Views
2441
Calgary International Film Festival:  Crying billboard

Description

Outdoor advertisement created by Wax, Canada for Calgary International Film Festival, within the category: Recreation, Leisure.

Caption

Only the best films make it.

Advertising Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson
Outdoor Media: Pattison
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Highest Rated

Anonymous Author's picture

Very good.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Anonymous Author's picture

Very good.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture

oh. so there are water spouts on this thing? good enough.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Roshan Quintus's picture

super

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

good idea...but fugly model..they could have chosen a better wreck to cry...i can't look at this moron's dirt ridden face for more than 2 seconds....feel like slapping him..and asking him to get over himself...

Guest
Billoughsby's picture

Luke... he's your father.

Billoughsby
Activity Score 5154
Art Director |

That's it.

LeeHarvey's picture

ROFL!!!!

LeeHarvey
Activity Score 3045
Creative Director
quokkies's picture

Good expression.

quokkies
Activity Score 251
Leo Burnett Viet Nam
wildbore's picture

simple & effective!

wildbore
Activity Score 749
Creative Director at - - -
Blashyrkh's picture
Blashyrkh
Activity Score 32890
Art Director
thedesignaddict's picture

It's a neat idea, but the media placement looks questionable. Wouldn't this be better in a place where pedestrians would see it up close? If you were in a car you would never notice this (hence my problem with the billboard in the photo).

thedesignaddict
Activity Score 5403
Art Director at Freelance
Advert Norton's picture

nice expression

Advert Norton
Activity Score 26
rdjgadget's picture

is it just me or why are all the people sad? are they judging only sad movies? Plus why do ou have the water running down from the eyes while you already have the artists teardrops visible. Lazy retouching?

rdjgadget
Activity Score 125

Holla at your boi!!!!!

Guest's picture

wow. really? the people are sad because their films didn't make it into the festival. obviously....

Guest
LeeHarvey's picture

Looks like this poster was placed in a scrapyard. That would make me cry too.

LeeHarvey
Activity Score 3045
Creative Director
iwannatalktosamson's picture

Really nice way to extend the idea. Best of the campaign.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Billoughsby's picture

They call them the Pooh agency because all their best outdoor placements are in a 100 acre wood.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

how the hell can anyone critique where the ads are placed based on the limited background? even if the background is ghetto, that's only a limited perspective of the overall placement. and why would you assume this is the only execution?

pathetic attempts at criticism.

Guest
Billoughsby's picture

We're having fun. What are you having?

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

the idea would've been better if they would have used sprinklers.

Guest
Guest's picture

nice idea. like the water

Guest
Guest's picture

pretty lame casting, looks like a homeless man crying

Guest
Billoughsby's picture

Actually, it looks like every creative director working in L.A.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

think i got a crush on billoughsby.....lol..only for the witty comments...

Guest
zdunkiewicz's picture

cool

zdunkiewicz
Activity Score 9
Guest's picture

funny but very powerful

Guest
Sdb's picture

Creative thought.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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