Agency Network: 
Published/Aired: 
February 2015

Also From This Campaign 3

Description

Digital billboard.

Outdoor advertisement created by WCRS, United Kingdom for Born Free Foundation, within the category: Public Interest, NGO.

Advertising Agency: WCRS, UK
Creative Directors: Katy Hopkins, Steve Hawthorne
Agency Producers: Mario DaCosta, Nick Cruttenden, Simon Fraser
Account Handling: Olenka Lawrenson
Media: Outdoor Plus and Primesight
Photographer: George Logan
Retoucher: Felicity CrawshawProducer
Agent: Horton-Stephens
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Arkadiusz's picture

nice idea, but poor execution

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

gmorici94's picture

I like this ad because I believe in the reasoning and concept for the ad. Elephants are my favorite animals and I do not want them to become extinct, so I support the message. I like the picture used to the ad, but I believe this advertisement could have been executed a little better. I agree with the message, “there’s no point in saving the last elephant on earth”, however there should be a message following that one saying “start now” or “do what you can to help”. This would make more sense to the average person when seeing this ad. They will then feel compelled to do something to help or at the very least look into how one can help these animals. This ad tries to get people to take a stand and do things to protect these animals. Although this ad is not exactly how I would create it, I think the ad does a good job of getting the audiences’ attention with the big elephant in the center of the ad.

gmorici94
Activity Score 22
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