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Broken locks

Campaign
Agency Network: 
Published/Aired: 
August 2015
AXA:  Broken locks
AXA Outdoor Ad -  Broken locks

Also From This Campaign 2

Description

AXA introduces the Victory. The toughest bike lock on the market. To advertise this we created this poster made out of pieces of other, broken, locks we found left on the streets of Amsterdam.

Outdoor advertisement created by TBWA, Netherlands for AXA, within the category: Electronics, Technology.

Caption

The lock that should've been on your last bike.

Advertising Agency: TBWA\Neboko, Amsterdam, Netherlands
Art Director: Rogier Verbeek
Copywriter: Matthijs Schoo
Illustrator: Reza Harek
Photographer: Paul Theunis
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